You need to know that having a campaign video increases your funding chances by over 50%! Lack of visual elements is often to blame want crowdfunding campaigns fail, so don’t make that mistake and make a video that will showcase your goal. If you have no way of making a video, use one or more videos from your competitions, practices or whatever you have, jest let people see you in action!A video is the best way to introduce yourself to the community of potential funders, it helps you showcase your personality, your passion for sport, your skills and of course your goal, so the people have better idea of whom are they contributing to. People don’t just donate money to get a reward in return; they want to invest in the people and their stories. That’s why you need to tell your story and what you want to do in a clear, engaging manner that allows people to get to know you, feel the excitement and want to become part of it.
You don’t have to be an expert to make a good video. If you can get help from someone that has experience in making videos, that’s great, but if you don’t, don’t worry about it, you can do it yourself with a handy cam, your tablet or phone. It’s not about the equipment you use; it’s about how you use it. To edit the video, use one of the free apps or programs you can get online, they are very simple to use and will get the job done. Keep in mind, the production quality is not the key; the content is, so we will give you the key guidelines to help you make the best video you can:
Keep it short
Two minutes is all you need to get the message out in a way that will be clear, simple and keep the attention of the funders.
Make a script
Keep it simple, it doesn’t have to be award winning, but you need to know what you will say, where and how will you say it. Get a friend to help and when it’s done; give it to a couple of people to read so you can get the feedback. In one minute of video you can say approximately 150 words with pauses, so let that be you reference when writing the script.
What to say?
A lot of crowdfunding videos lack clarity, so the most important thing is that you be very clear on explaining what you need and why, and do it in the first 30-60 seconds. Try to get people’s attention in the first couple of seconds of the video. So instead of telling them your name and what sport you do, tell them your goal first (ex. Some people dream of going to the top, u dream of running there, and all I need to make that happen are 0, 7 seconds. That is how much I must improve my time to get to next year’s running championship in…), afterwards you can continue and tell them who you are and the other things they need to know. No matter what order you decide on, here is a small list of all the info your video should contain:
Tell viewers who you are.
Tell viewers the story behind your project.
Come out and ask for people’s support, explaining why you need it and what you’ll do with their money.
Make an appeal with a clear Call to Action, invite people to your Social media accounts and tell them to comment or contact you if they have any questions.
Talk about how awesome your rewards are, using best images you can.
Explain what happens if you don’t reach your goal, how that will affect your career, your future, people around you…
In the end, be sure to thank everyone and repeat once again what you need funds for