Creating a profile

The first step you need to make to become a member of Sport.Fund community is to create a profile.
This is important because funders will want to get to know you before they commit to helping you with your goal. So apart from the basic info you provide (e-mail, name, location) make sure you add personal facts about yourself, such as:
Why, when and how you started to do your sport? Why do you love it and what motivates you? Who is your role model?
What are your goals and dreams?
Also, a detailed bio that will showcase you and your sports achievements so far is very important, so add all the facts:
Competitions you participated;
Medals and awards won;
Education, seminars, camps and any other specializations you might have had that are relevant;
Trainers you worked with…
Profile picture is important, it helps people put the face on a story and motivates them to contribute, so make sure yours shows your face and that you are the only person on the photograph. It’s great if you have one from a competition, with a medal or an award.
Social media is not just important in confirming your identity and getting to know you better, but it is the key to a successful funding. The first 30% of the funds you will get from your friends and family, so connecting your Sport.Fund account with your social media will help you spread the word of your project when you start it.

Setting up payment method

Adding payment method is simple on Sport.Fund. Just connect your PayPal account and your good to go! All you need to do is add the e-mail that is connected to your Pay Pal account and that’s it.
If you don’t have a Pay Pal account, you can create it in minutes, it’s easy and free, just click HERE.

Account verification

Once you provided all the necessary info, you will receive a verification e-mail that will allow you to activate your account (if it doesn’t show up in your Inbox, check Junk and Spam folders) . Just click the verification link you get in your e-mail and your Sport.Fund account is ready to use.

Prelaunch

After you created your profile, you can proceed to setting up your campaign and getting your goal funded. Here are some important items you need to address to adequately prepare your campaign:
-Define your goal – You should have a clear perspective of what you want to raise money for. If you are making long term plans, consider making the campaign in stages and raise funds for one item at a time.
-Do the math – You need to calculate the amount of money you will require to achieve your goal. Be realistic and honest when calculating the amount of money you need because people will much rather support a sincere and realistic goal, than one that seems too ambitious or unreal. You want people to trust you so they can help you with your cause, and they will if you keep it real, so you get the funds you need and your funders become a part of a success story. Sport.Fund is operating on all-or-nothing bases, so you only get your funds if you raise 100% of your goal or more. So, if you want to successfully fund your entire campaign, here are a few tips to make that happen:
Make a list of all the possible expenses you will have in the campaign, apart from the equipment, training, coaches and other staff, travel expenses, food supplements and any other things you need, but the rewards you will give out and their shipping costs as well.
Make sure you are realistic in setting your goal. If you assess that the funding goal is too high, try breaking it up into stages and create several consequent campaigns. If you do that, don’t forget to post regular updates so funders can be in the loop on how are you getting along.
Don’t forget to include the fees. The payment processor we use charges ??? % of every transaction, and Sport.Fund administrative fees are 10%, so ad that up to your final number.
Contact us is you need help, have questions or need assistance with setting up your campaign funding goal.
-Campaign duration – The time your campaign lasts can be a deciding factor in its success. Too short and it will not reach all the people in time, too long and it can be forgotten.
We did the research for you and came up with these numbers that can be divided into three categories:
Small: 0 – 2000 Euro / 30 to 45 days
Medium: 2000 – 10.000 Euro / 45 to 75 days
Large: 10.000 – 50.000 Euro / 75 to 95 days
For amounts over 50.000 Euro, we suggest breaking up the campaign in stages.
Contact us is you need help, have questions or need assistance with setting up your campaign duration.

Creating your campaign video

You need to know that having a campaign video increases your funding chances by over 50%! Lack of visual elements is often to blame want crowdfunding campaigns fail, so don’t make that mistake and make a video that will showcase your goal. If you have no way of making a video, use one or more videos from your competitions, practices or whatever you have, jest let people see you in action!
A video is the best way to introduce yourself to the community of potential funders, it helps you showcase your personality, your passion for sport, your skills and of course your goal, so the people have better idea of whom are they contributing to. People don’t just donate money to get a reward in return; they want to invest in the people and their stories. That’s why you need to tell your story and what you want to do in a clear, engaging manner that allows people to get to know you, feel the excitement and want to become part of it.
You don’t have to be an expert to make a good video. If you can get help from someone that has experience in making videos, that’s great, but if you don’t, don’t worry about it, you can do it yourself with a handy cam, your tablet or phone. It’s not about the equipment you use; it’s about how you use it. To edit the video, use one of the free apps or programs you can get online, they are very simple to use and will get the job done. Keep in mind, the production quality is not the key; the content is, so we will give you the key guidelines to help you make the best video you can:
  1. Keep it short. Two minutes is all you need to get the message out in a way that will be clear, simple and keep the attention of the funders.
  2. Make a script. Keep it simple, it doesn’t have to be award winning, but you need to know what you will say, where and how will you say it. Get a friend to help and when it’s done; give it to a couple of people to read so you can get the feedback. In one minute of video you can say approximately 150 words with pauses, so let that be you reference when writing the script.
  3. What to say? A lot of crowdfunding videos lack clarity, so the most important thing is that you be very clear on explaining what you need and why, and do it in the first 30-60 seconds. Try to get people’s attention in the first couple of seconds of the video. So instead of telling them your name and what sport you do, tell them your goal first (ex. Some people dream of going to the top, u dream of running there, and all I need to make that happen are 0, 7 seconds. That is how much I must improve my time to get to next year’s running championship in…), afterwards you can continue and tell them who you are and the other things they need to know. No matter what order you decide on, here is a small list of all the info your video should contain:
  • Tell viewers who you are.
  • Tell viewers the story behind your project.
  • Come out and ask for people’s support, explaining why you need it and what you’ll do with their money.
  • Make an appeal with a clear Call to Action, invite people to your Social media accounts and tell them to comment or contact you if they have any questions.
  • Talk about how awesome your rewards are, using best images you can.
  • Explain what happens if you don’t reach your goal, how that will affect your career, your future, people around you…
  • In the end, be sure to thank everyone and repeat once again what you need funds for
4.  How to say it? Be yourself! That is the only way people will connect to you and to your goal, because they want to fund a person behind the campaign, see and feel you passion and get excited with and for you, so keep that       in mind. Don’t dress up for the occasion, wear what you would normally wear that day and choose filming Locations that you are comfortable at (your home, place you train, a park…).
5. Keep it professional. No matter how much personality you put into your video (and we encourage that) be careful not to make it to personal. Keep some level of professionalism, because sport is what you do, it’s your     career and you are presenting yourself primarily in that light.
6.  You can make your video in English or in your language, it’s completely up to you, but keep in mind that it needs to reach a lot of people out there, so English subtitles are a good idea if you want your video to be seen   and understood by more people.
7. Be careful not to violate any copy write laws while making your video. That includes logos, images, videos and   music. So if you want to use images or a part of a video you didn’t make, ask for a written permission from the creator. For music, there are a lot of royalty free sites you can download from and as far as logos go, even a logo on your t-shirt can be subjected to copyright laws, so keep all that in mind when filming and editing your video.
8. Grand finale. The end of the video should be as impactful as the beginning. Tell the people about the rewards that you give out and show them or high quality images of them (if you have a lot of rewards, mention just a couple of the most interesting), make them as appealing as possible. And in the end, tell them about the goal of your campaign again and invite them to click the Fund button and donate. The whole point of your video is goes a long way, and even if they don’t donate, hopefully they’ll at least share your project or video   with others!
9. Share your video! Don’t think it all ends with making a video and posting it with your project. The work just starts there! If you really want to get funded, you need to share, share and share! Use the video to promote your campaign via all the social media channels you can. Upload it on You Tube, post it on Facebook, share a link on Twitter, post a teaser on Instagram, and send e-mails with the link to your friends and potential funders. Find an online community that will be interested in your campaign (forums and websites about the sports you do, organizations and government institutions…Do as much as you can to get as many people to see, share and support your video and you will have a successful Sport.Fund campaign!
10. So, to sum it up, these are all the ingredients you need to make a good video to tell your story. It also means that doing the opposite won’t give you such great results. For example, don’t try to act funny if you’re not funny. Be yourself. Do your best. Have fun and be authentic. These are the best ways to find crowdfunding success!

Building your project

There are just a few steps you need to complete to create your project and launch it for the world to see:
1. Upload a great photo, here are a few tips:
The photo needs to showcase you and the sport you do It should be interesting, attention-grabbing, so it can stand out
It should be hi-resolution and of good quality It should be in focus, clear and the elements on it should be visible (avoid blurry photos, or ones that are too dark on fuzzy)
You can upload several photos and create a gallery, but make sure you pick the best one for your project photo
2. Upload a video. It is not a must but by our research having a video increases tour chances to have a successful project by 50%! So make sure you add a video that helps you tell your story. If you need help, see or video making tips HERE. –
3. Project title – it should be very catchy, clear and to the point. It should explain your goal in couple off words, so imagine you have to tell someone about your project in one sentence, what would that be? Use words that are positive, that are a call to action and in sport spirit, like go, join, take part, follow, contribute, and avoid any word that is associated with charity, like help, donate or aid.
4. Project description – Tell your story to give the funders a complete image of yourself/your team and give them more details that will elaborate the video you created (or, if you don’t have a video, to introduce your project in the proper way). Explain why you need the funds in detail and why should people help you achieve your goal. Here are few tips on how to write a solid project description:
– Tell the people who you are, introduce yourself and/or your team, and give details about your sports career.
– Write about what you accomplished so far, where you are now and where you want to be in the future.
– Focus on the goal you are raising funds for in a clear and honest way. Explain what you need (make a detailed list of all expenses), why you need it and how will you prosper in your sports career if your funding goal is met.
– Mention rewards. It’s nice to let people know that you will appreciate their contribution and in what way. Write about what your rewards will be, so that apart from satisfaction of helping someone, funders know you care and want to give something back.
– In the end, be polite. Thank people for their time and contributions, no matter how big they are. And always add a call to action. Ask funders to share your story on their social media no matter if they contribute money or not and let them know that even that is helpful in achieving your goal.
5. Rewards
Ask yourself ‘’would I contribute to a goal of someone I don’t know and why?’’ Some people do it because they want to be a part of your success story, but it is always nice to give them more in return.
That is why rewards are here.
You can offer rewards to your funders for their support, this is not obligatory but it raises your chances of achieving your goal a lot, especially if the amount is high. If you offer rewards, more people will be interested in contributing; you create a bond with all those who helped you so they can come back and help you again because they felt appreciated the first time. Also, interesting rewards can help you create a buzz about your campaign and bring more funders in.
Here are some tips on setting up good reward system:
Offer rewards that have something to do with your sport and make sure you can deliver on everything you promised.
Don’t forget to include all the reward costs in your goal calculation (awards production or acquiring costs, packaging and shipping). Check all the items and make sure your budget works.
Offer a range of rewards, depending on the amount contributed, because some funders can give a $100 and some $5. Every contribution counts and you need to let your funders know that. Make sure you cover several amounts so every funder can get a proper reward depending on how much they contributed, even if it is $1.
For higher amounts like $500, $1000 or more, offer something really special but make sure you can deliver.
By limiting the rewards, you make it clear how much of each reward you offer and you do so by filling out the ‘Amount’ field.  If you have only 5 shirts to give out to those who contribute $10, for example, make it clear that just the first 5 funders get the reward. Limited “early bird” rewards, where a certain number of backers get something for a slightly lower pledge, can also help build momentum during the project’s early days.
Pricing considerations – It’s not the same if you get $5 or $100, so offer awards accordingly. Also, $25 is the most common contributing amount, so make sure you have enough nice rewards for that sum.
Set estimated delivery dates for the rewards. You don’t have to be absolutely precise, just estimate when will you be able to send rewards and add some time to give yourself breathing room, it’s better if the rewards are early than late, right? If you have a big campaign and a lot of rewards, you can give different delivery times to each item batch, so you don’t get cluttered by all of them at once.
At every reward you can add shipping details, such as whether the reward includes shipping or not, which countries are you shipping to and all the other details, so you can be very specific with the information. Be careful with the calculations and do them right, because if you don’t, you’ll end up spending money you didn’t plan.
You can add rewards through your campaign duration, but keep in mind that you can’t alter the rewards that are already claimed by funders.
Add images for as much rewards as you can. Make sure the images are clear, in good quality and that they don’t violate any copyright laws, so it is best you take the photos of the items.
The DO’S
Be creative and offer as many rewards as you can. Here are some examples of what you can offer:
A shout-out and a thank you message on your social media channels.
A personal ‘Thank you’ e-mail.
Write a rhymed ‘Thank you’ note that rhymes with funders name.
A postcard from your sports travel you needed funding for.
Your signed photo or a poster.
A memorabilia or a souvenir from your sports travel you needed funding for.
Handmade gifts you can make yourself, like a keychain made of rope or a jute or rubber bracelet…
Tickets to your competition
A chance to train with you or with your coach
Your team or organization’s badges, stickers, water bottles… branded goods of any kind.
Sports clothes or equipment (t-shirts, hats, socks, scarfs…)
If you have a sponsor, you can offer you sponsors services or products as rewards.
Gym or other sports membership or discount
The DON’TS
Here is a list of what is forbidden to offer as a reward on Sport.Fund. If there are items that are not on this list but you are not sure if they are allowed, please CONTACT US for advice before you post it.
Any form of betting or gambling
Any kind of financial reward. You can’t offer money in any way, so you can’t promise funders a return of their investment or partial ownership in your contract, team or a sports object.
A share in future proceeds. You cannot offer a share in your present or future contracts, stakes in your career and your financial gains.
Any controlled substance like drugs, steroids, tobacco, vaporizers and all related
Any kind of alcohol – vine and beer included
Items claiming to cure treat or prevent injuries, illness or any other medical condition
Food and drinks of any kind
Weapons, weapons replicas or weapons accessories
Political material
Religious material
Offensive material that contains hate speech, bias, graphic or written violence
We reserve the right to review and remove all rewards that are not in accordance to our rules and policies.

 

 

Go LIVE

When you complete your campaign creation, you submit it to our team for review. This takes up to 24 hours. If there are any problem areas, we will contact you and resolve the issues together. If your submission is in order, we will notify you and an icon GO LIVE will appear next to your campaign. If you make additional changes after that, they will also have to be approved by our team in 24 hours’ time.
Your work doesn’t stop with launching your campaign and going LIVE, that is just a beginning! You need to spread the word of you campaign and this is how you do it:

First, let your family and friends know!

Send them an e-mail, a text, call them or talk to them face to face. People close to you will be the first ones that will contribute so make sure they are informed. Also, remind them to spread the word and share your story on their social media, via an e-mail or to just tell people about your campaign.

Use social media

This is the most important part in running your campaign! Promote yourself via all your social media channels, post follow up-s, updates and news and constantly call people to action.
Tips:
Post updates when you reach a certain amount (20 %, 30 %, 50 %…)
Thank the contributors by name and tag them in the post (Thank you Marry Jane, with your help we reached over 50 % of our total goal today, for example)
Share your campaign video from time to time
Post photos from your practice, print screen when you reach a milestone on your campaign or inspirational and motivational quotes that you can relate to. You can also dedicate all these to contributors as another way of saying Thank you.
Share interesting rewards you offer and info about them (Just one more team jersey left for $25 contribution, for example)
Always ad a direct link to your Sport.Fund campaign to everything you share
Consider starting Facebook ads campaign for your campaign. That will ensure you reach a much larger audience and it is recommended for campaigns that have higher goals. To create the ads, click the “Build Your Audience” tab at the top of your Facebook page and follow the instructions.
Don’t spam! Post regularly and do not neglect running your campaign, but don’t post 20 times a day. That will have a negative impact and may turn people away. A couple of posts a day, every couple of hours are just fine.
Create a hashtag to help promote your campaign on social media
Ask friends with a lot of friends and followers on social media to share your project and call-to-action
If you know a famous athlete in your field, ask him or her to share your story with a direct link to your Sport.Fund campaign.

Send e-mails

Inform all your contacts about your launch. Compose a message with all the basic info on your project, with rewards and a thank you message and send it to all the people you know.
You can make several groups and send more or less personal e-mails depending on who are you sending it to.
Divide it by:
Personal contacts (close friends and family): The e-mail should be more personal but containing all the vital information on your campaign
Acquaintances: Informative and casual e-mail
Colleagues and people you interact with via the sport you do: All the information presented in a professional manner
Potential sponsors: Formal and concise, with additional contact info
All the e-mails should contain a link to your campaign at Sport.Fund and links to your social media channels.
Contact the press
Reach out to your local media and press. Do a little research on the journalists and websites covering sports and TV shows that might be interested in your story, and send them a press release containing info about you, about your campaign and your goal. Include a high resolution picture to go along with the text that will increase the chances of getting published.

Sponsors

Make a list of potential sponsors that might be interested in contributing to your goal. Whether they’re local or global, you never know who might be interested, so contact as much of them as you can and inform them of your campaign!

Regular updates

One of the most important things you can do to promote your campaign!
Be interactive and communicate with your funders, tell them what’s new, share the milestones you’ve reached. Add new photos and messages from you or your team, ask the funders to share your campaign or to give you the feedback on it.
Post updates once a week and all the funders that contributed will get the notification on their Sport.Fund profile and their e-mail.

Offline promotion

This can do a lot so consider a few offline tactics to inform as many people you can about your campaign.
Spoken word still is one of the most powerful means to an end, so don’t be shy to use it!
Spread the word among the people you see every day, at the practice, at your gym, school, neighborhood… Speak to people and explain about your campaign, how the contributing works and how can they help.
Print out flyers and posters and hand them out, leave some at a local grocery store or a café, get a couple of your closer friends to hand them out.
Get your parents and close family to talk to their friends and coworkers, they will be happy to help you in any way and the people they are in contact with can be real contributors to your cause.
Update your Sport.Fund profile with info of successfully funded campaign and thank everybody one more time!

Get your funds

After the campaign successfully ends, you will need to wait up to two weeks to get your funds delivered to your Pay Pal account.

Send the rewards

Now that you collected your funds, it’s time to send the rewards to your funders. You can see the list of all funders and rewards they opted for in the Rewards section of your campaign, so it’s easy to keep track of what goes to whom, or contact people for additional info if you need. Make sure you honor the timeline you gave and send the rewards in time. This will assure you respected the trust funders gave you and build a relationship with them for the future.

Update and stay active

Post the info and photos that show you used the funds you got according to what you said you need it for, that will assure people you were honest and show all the future funders you can be trusted.
Share all progress, competition participations, medals and awards you get and inform the Sport.Fund community of any new achievements.
If you get a feedback on rewards you sent out, share it on your profile.

Start another campaign!

Sport.Fund is meant to be used repeatedly, because there is always a level up in sports.
After you finished one campaign, wait for a couple of months to start another. This is because you don’t want people to think that all you do is ask for money and not contributing to your own goals and working to make yourself better.
So first, do the things you needed the funds for in your previous campaign, share your progress and success on your profile, make a plan for the next season or year and see if and how much funds you need this time.
Announce you will be starting another campaign and contact your previous funders before you start again to reconnect and see if they are willing to fund you again.
Good luck!